Search engines are built to find and index keywords on web pages. By creating your website's content around keywords specific to your industry, we can start working toward achieving organic search traffic right from the website's launch.
Unlike most design companies, the website's layout and design are built from the content, not the other way around. Instead of working the content around the design, we create the design and work around the content, making the content our primary focus.
While working with us, we will provide to you a content guide that will walk you through how to best structure and capture your business's most essential and exciting information. That way, we can define your business's value proposition to your website's visitors in less time which leads to higher conversion rates.
Wireframes help us do a lot quickly. By creating a wireframe of the website, we can visualize how the site's content will be structured alongside placeholder design elements, such as blocks for images and videos. Also, wireframes help us understand the user experience and user journey with more clarity.
Not all wireframes are created equal, though. Most wireframes start as low-fidelity, which looks like grey blocks and blobs as placeholders for where images, text, and other design elements might be placed on the page. Low-fidelity wireframes are used to get as many layout ideas on paper as possible.
Next are medium-fidelity wireframes, which are our bread and butter. At this level of the wireframe journey, we add in text, image placeholders and start seeing something very close to a grey and black version of the website. The medium-fidelity wireframe usually is what we will hand over to you for your review and feedback.
Finally, there are high-fidelity wireframes that have authentic images, videos, and icons. Sometimes these wireframes even have color. Most of the time, we don't create high-fidelity wireframes because our process's design phase covers this basis.
The website design phase of the process is easily the most exciting. Seeing your site come to life with color, icons, images, animations, and video brings together all of the hard work from the previous phases.
We use Figma as our design tool of choice; it allows us to work together as a team and makes it easy for you to leave comments on parts of the design that you love and parts of the design that you don't. Also, using auto layouts, we can make rapid iterations on the initial design.
If your site is in needs more than just a phase lift, we also off complete rebranding services that include:
Though we primarily use Figma to create stunning website designs, we aren't afraid to use Adobe Photoshop and Adobe Illustrator for more advanced design assets. Also, all of our Lottie animations are made using Adobe After Effects.
Why Webflow? A few reasons we don't do anything but Webflow:
When we develop your site, you can rest assured that it will load fast and be optimized for the search engines right out of the box. Also, we will include training videos that will detail the process of editing content on the site and uploading new content.
Finally, but most importantly, your website will be entirely responsive for every screen size - not just mobile. That means the site will look great on giant monitors, and tablets too - ensuring every user has an excellent experience exploring and converting on your website built in Webflow.